That's almost true. I’m a serial roadtripper, and many of the 250,000-some miles I’ve racked up were spent picking apart the spectrum of outstanding >> mediocre >> unfortunate billboards along U.S. roadways, looking for what works and what doesn’t, and why.
The same is true for print and digital ads, radio commercials, social media campaigns, promotions, even taxi signage and taglines—anywhere a copywriter has a tight space to get a strong and salient point across. A single, simple line smartly delivered will stay with me for years. Resonance is my job, and I’m obsessed with it.
I'm a writer and communications designer working primarily in advertising and marketing. I write copy for web sites, promotions, sales materials, social media, and, of course, billboards. I give new products and businesses memorable names and slogans. I develop campaign concepts and work closely with other creatives—designers, illustrators, photographers, filmmakers—to bring these ideas to life.
I also write profiles of interesting people, like artists and entrepreneurs, small business owners, public figures, even family matriarchs, for a variety of venues.
I'm not your best choice for high-volume, generic content intended mostly for SEO value. Discoverability means little if your content isn't also useful and engaging—and designed to convey the unique character of your work.
For more, check out what I'm reading these days on Twitter, or some fun and goofy stuff about me/my work on Creative Mornings, or take a look through the details of my background on LinkedIn. And if you, too, would spend an entire road trip geeking about billboards, find me on Facebook and let's be friends.