SEO, or search engine optimization, is a tool most web developers use to drive traffic to your web site by including words and phrases that “speak” to search engines. That’s a good thing. Without a skilled writer involved, however, SEO efforts can make a web site’s text clunky, insincere and painful to read – driving human visitors away. That’s a bad thing. Working side-by-side with your web developer, I’ll produce authentic, enticing, search-engine friendly web content that drives the right visitors to your web site… and keeps them there.