Archive for the ‘Smart Ideas’ Category


Services: Irresistible Press Releases

Sunday, May 3rd, 2009

As a former news journalist and a seasoned public relations writer, I know how to prepare irresistible press releases that get media attention. I’ll help you pull the leading news out of a larger story, direct the release for multiple audiences, and tempt reporters to keep reading with the critical combination of good storytelling and clear, relevant facts.

Read more about my press release writing services.

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Services: Legal Editing

Wednesday, July 16th, 2008

Legal documents are necessary to protect both you and your customers, but they can quickly become intimidating to read and digest – reducing the likelihood that readers will get through them. Even if your document offers protection from liability, the resources you’ll spend on inquiries, conflicts and even lawsuits resulting from misunderstood contractual terms can be costly. I can work closely with your legal team to make sure everything you have to say is said in a way that’s easy for your customers to read and understand.

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Services: SEO Writing

Wednesday, June 18th, 2008

SEO, or search engine optimization, is a tool most web developers use to drive traffic to your web site by including words and phrases that “speak” to search engines. That’s a good thing. Without a skilled writer involved, however, SEO efforts can make a web site’s text clunky, insincere and painful to read – driving human visitors away. That’s a bad thing. Working side-by-side with your web developer, I’ll produce authentic, enticing, search-engine friendly web content that drives the right visitors to your web site… and keeps them there.

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