tagline & identity development
Fi-Med Management, Inc., provider of revenue cycle management services in the health care industry, needed a tagline that quickly summed up their value: helping independent physicians to understand, manage and improve the financial health of their practices.
I created “The Pulse of Your Practice” for its quick nod to the duality of money and medicine, and because it provided a complete but compact message for already over-extended physicians. The team at Fi-Med loved it, and went on to launch a successful new web site and identity campaign.
I created “The Pulse of Your Practice” for its quick nod to the duality of money and medicine, and because it provided a complete but compact message for already over-extended physicians. The team at Fi-Med loved it, and went on to launch a successful new web site and identity campaign.
introductions
I love both the quick, focused spear of great ad copy and the undulating rhythm of good storytelling. In business, powerful messages are found where those two overlap, and that confluence is where I do my best work.
I've spent 17 years in communications, led by a fascination with the role of language and intonation in productive conversation, and a love for the power and magic of an idea superbly translated for its audience. I help my clients move ideas and information forward, intact, to their ultimate purpose - be it legal resolve, boosts in sales or readership, investor buy-in, member loyalty, employee retention or just good, old-fashioned audience engagement.
Editorially speaking, I write on the myriad people, places and ideas I find exciting – from business to travel to the epoch-specific geology of the upper great basin. I can design a high-yield survey like nobody else. [more...]
Legal-ese not as easy as you’d hoped?
Legal documents are necessary to protect both you and your customers, but they can quickly become intimidating to read and digest – reducing the likelihood that readers will get through them. Even if your document offers protection from liability, the resources you’ll spend on inquiries, conflicts and even lawsuits resulting from misunderstood contractual terms can be costly. I can work closely with your legal team to make sure everything you have to say is said in a way that’s easy for your customers to read and understand.
Men Are From Sans Serif, Women Are From Serif
May 25th, 2009 8:05:am
I loved (and I admit it: my inner 10-year-old boy was amused by) these t-shirts and tanks from I Love Typography’s fun, funky type shop.
Latest photos
