Pre-Treo, I had to run into town at odd evening hours for short periods of time, wave in passing to friends who barely recognized me anymore, and then rush home to check project status updates, urgent emails, meeting requests and other things I was dangerously untethered to for the two hours round-trip.

Now I’m languishing around town for whole days and nights, lingering at book stores, catching a movie with the kids or nursing a smoothie at Milagros, knowing that if anyone should need me my pocket will violently vibrate and I can, in most cases, resolve the issue on-the-spot: no laptop required.”

– from “Have Treo, Will Travel,” published in New West Magazine's online edition. Want to read the rest of this piece? Send me an email for more.

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introductions


I have dueling affections for the quick, focused spear of great ad copy and the undulating rhythm of good storytelling. In business, great communication is found where those two overlap and that confluence is where I do my best work.

I was pulled into communications 17 years ago by a fascination with the role of language and intonation in productive conversation. Over the years, the power and magic of a well-communicated idea has kept me here. I help my clients move ideas and information forward, intact, to their ultimate purpose - be it legal resolve, boosts in sales or readership, investor buy-in, member loyalty, employee retention or just good, old-fashioned audience engagement.

In editorial circles, I write features on the myriad people, places and ideas I find exciting. I make intelligent use of social media, and I blog in a range of venues about good business, communications, consumer behavior, relationships, lifestyle, travel and adventure.

Offbeat talent: I can design a high-yield survey like nobody else. [more...]



Legal-ese not as easy as you’d hoped?

Legal documents are necessary to protect both you and your customers, but they can quickly become intimidating to read and digest – reducing the likelihood that readers will get through them. Even if your document offers protection from liability, the resources you’ll spend on inquiries, conflicts and even lawsuits resulting from misunderstood contractual terms can be costly. I can work closely with your legal team to make sure everything you have to say is said in a way that’s easy for your customers to read and understand.

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Men Are From Sans Serif, Women Are From Serif

May 25th, 2009 8:05:am

His and Hers Serif Sans Serif T-shirts

I loved (and I admit it: my inner 10-year-old boy was amused by) these t-shirts and tanks from I Love Typography’s fun, funky type shop.

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